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American Greensbury Market Beef: Paleo and Pocketbook Perfect

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(Gerry Furth-Sides) Greensbury beef, prepared simply in a skillet or broiled is so delicious and beautiful that this is the story.  The beef has the wondrously “clean taste” of grass-fed animals raised in a pasture.  This is because the cows are not fattened up by feeding them food they can’t digest well.

Greensbury Market’s policy ensures that the animals are humanely raised, pastured, grass-fed meats.  “Eating real food should be more accessible, because when we dine well we live well” has been the philosophy behind Greensbury since the company was founded in 2007.

Of course, Greensbury offer recipes for those who prefer their beef with sauces (https://www.greensbury.com) (It still takes me aback that one piece can serve 4 when we used to eat an entire steak apiece at home.)

There is also an interesting Indian recipe if you like spicy. https://www.thespruce.com/spicy-indian-steak-478971

However, this marvelous eating experience did not surprise me as much at how it is also as practical to purchase by mail from Greensbury – which arrives frozen so it doesn’t have to be used right away.

The beef arrives thoughtfully packaged in a freezer bag within a secure box containing dry-ice packs.  There is plenty of notice and choice about when it will arrive.

I will always remember interviewing a historic butcher while doing an article on “red meat” for the Women’s Culinary Alliance newspaper.  He was very candid — I am the daughter  in a family of 15, all meat brokers so we knew people in common.  Still, to my surprise he revealed his distain for a chic local market’s  inferior beef at a ridiculous inflated price (not Whole Foods, by the way) .

More good news: Greensbury Market beef is as healthy as it is tasty.  Grass-fed beef has less saturated fat and more omega-3, mostly associated with fatty fishes.   It has a higher level of conjugated linoleic acid (CLA), a fatty acid, known from research to be a deterrent to cancer.  It also lowers cardiovascular risk, blood pressure and high cholesterol and triglycerides.

Greensbury has always guaranteed meats sourced from small farmers who are environmentally proactive, practice sustainable agriculture, and are focused on animal welfare.  Animals are not given synthetic hormones or antibiotics.


Founder Todd Horowitz has been in the meat and seafood industry for decades, long before the USDA began labeling our food organic.

Todd’s own revelation came while traveling through California.  He discovered a small farm producing grass-fed beef, and purchased a steak from the farm, as well as a grain-fed one from a market.  Cooking the two side-by side,  he noticed a stark contrast in the cooking and the taste.

Todd traveled the US searching for like-minded farmers and ranchers, researching the grass-fed movement, first purchasing cattle from an Amish farm in Pennsylvania.

Today Greensbury is a leading driver of the contemporary grass-fed movement. They are in partnership with Rastelli Food Groups, one of the largest suppliers of organic grass-fed beefto raise organic grass-fed cattle in a way that is sustainable, humane, and consistent in taste.

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Gerry Furth-Sides

Gerry Furth-Sides

Content Editor/Columnist

Photo-journalist Gerry Furth-Sides has been covering the ethnic and American culinary scene in California since it first came into prominence 25 years ago.