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American Regional Brownie Brittle Goes International and Organic

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Imagine receiving this box in the mail.  The FEDEX guy read the name and looked like he wanted a taste.  The bags are shiny and enticing.  That’s because every element of BROWNIE BRITTLE™ is well thought out and bright.  BROWNIE BRITTLE™is  trademarked.

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BROWNIE BRITTLE, the company’s flagship snack product, is available in Chocolate Chip, Toffee Crunch, Mint Chocolate Chip, Salted Caramel, and Peanut Butter Chip. New Organic BROWNIE BRITTLE hits store shelves in 2016 and will include Chocolate Chip, Dark Chocolate & Pretzel and Chocolate & Toasted Coconut flavors.

Sheila G, the brownie brittle creator had the idea to create a product for people who love to scrape the edges of the brownie pan and have the snap of a cookie crunch,” and they do taste exactly like that but it is the bottom of the cookie.

How far we’ve come since Fanny Farmer, the  first person to put a recipe for “brownies” in her 1896 edition of The Boston Cooking-School Cookbook after she adapted her cookie recipe to be baked in a rectangular pan.  But that recipe contained no chocolate!   Today this version is labeled Blondie.”

The  2016 news is the introduction of Organic BROWNIE BRITTLE ™—with two new flavor combinations  and the label of   “USDA certified organic ingredients.”  According to Founder, Sheila G. Mains, “Now the 120 calorie treat that our fans love, is offered with ingredients that satisfy the organic eater.”   Although currently made with non-genetically modified ingredients The Organic BROWNIE BRITTLE flavors are currently in the Non-GMO Project Verification process.

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The Organic BROWNIE BRITTLE flavors: Chocolate Chip, Dark Chocolate & Pretzel and Chocolate & Toasted Coconut, available in a five-ounce re-sealable package ($4.99 retail). Organic Chocolate Chip BROWNIE BRITTLE is available in a 16-ounce club store-sized bag, for sale now in select Costco regions around the nation for $8.99.

IMG_9507So what does it look like?  Substantial shards of almost cardboard box thin pieces.  The textured pretzel shards are the most unusual.  In our household, the Toffee Crunch and Salted Caramel were the most popular with the Mint Chocolate Chip the clear favorite of everyone.

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The brownie pieces make an inviting plate.   And the lightness of the pieces make it perfect for a light dessert after a big picnic meal, as they are here at the 10th Mountain Division picnic in San Marino, California. In fact, the plate was clean and most of the cake, cupcake and candy desserts were left.

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How does it taste?  Really like the pan scrapings of a freshly baked brownie tray. Said Kathleen Finn, as she finished a piece,” I really am not a big chocolate fan and these are perfect.  I love them.”

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Below: The staff of the CREATIVITY & EMPOWERMENT themed “summer camp” type experience for about 60 – 75 homeless young people in downtown LA the week of July 25-29th.  They were so excited to get the Brownie Brittle and loved it

BROWNIE BRITTLE: BROWNIE BRITTLE, LLC, headquartered in West Palm Beach, Florida, has been baking and selling innovative brownie products to restaurants, club stores and world-class theme parks since 1992.

BROWNIE BRITTLE snacks are available in tens of thousands of stores in the US, Canada, China, Korea, Australia, and the Caribbean. More information is available online at www.browniebrittle.com


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