Clorder Presents at Western FoodService & Hospitality Expo 2018

(Gerry Furth-Sides) Clorder founder-partners, Sri Sambangi, and Satish Varma were presenters by invitation at the 2018 Western FoodService & Hospitality Expo in Los Angeles. The event was part of the expanded educational program with more in-depth panel presentations.

The Western Foodservice & Hospitality Expo was also newly co-located with Coffee Fest and Healthy Food Expo West this season at the Los Angeles Convention Center. The tradeshow and conference was geared toward providing 9,000+ industry professionals with access to the hottest menu trends, state of the art design and decor, a renowned education program, special events, and 450+ of the leading vendors and purveyors dedicated to serving the restaurant & foodservice community.

“Sorting out the CURRENT players in the current online-delivery Game and How to Make the Most of it as a sought-after customer or restaurant owner was the title of the Clorder founder-partners talk to explain how they develop technology and connect it to their platform that offers vertical marketing and connecting delivery partners to restaurants to small as well as large companies.

Sri Sambangi and Satish Varma explained how the “necessary evil” of online ordering can be a benefit to a restaurant once they understand the evolving history of “pick up and delivery” and how they can plug into the high tech portion to brand themselves and increase business.  Clorder is the five-year-old “David” of the tech world and has outshined they are large, national competitors.

The partners briefly  explained the history of online ordering and identified companies in this field that stand out with the newest streamlining technology and shrewd marking moves, such as Expo partner, ORDERMARK, which used a recent development that  enables restaurants to trace all of their different delivery orders from different company on one tablet.  They explained how a restaurant can benefit from CLORDER, which has the latest technology and works to benefit individual restaurants rather than being an aggregating system provider that serves more as a yellow pages to consumers.

Sri has 20 years of experience in building SAAS applications and also cloud solution provider for Amazon, Microsoft. He closely worked with Corner Stone On Demand (CSOD) founders to build the human capital management products and extensively contributed to build the technology from startup phase to a public company.   His MS in Software Architecture was earned at BITS, Pilani, a BS in Computer Science and Engineering from Andhra University. He is also Certified Project Management Professional and Scrum Master.

Mr. Varma’s experience includes positions at Firebrand Wireless, B3 Communications, LLC, where he was a co-founder of the company, and Red Bend Software. He planned and managed the roll out of new mobile devices, with annual revenues in the range of $100M to $250M, and carrier branded services globally. Most recently he built a market for next generation BYOD solution based on Mobile Virtualization.

Satish holds an M.B.A. from The Kellogg School of Management at Northwestern University, an M.S. in Software Systems from Birla Institute of Technology & Science, India, and a B.S. in Electronics and Communications Engineering from Andhra University, India.

In addiiton to new and classic ethnic foods, the topics Health, sustainability, pitching the media and celebrity chef appearances continued to be featured as important themes of the 2018 show.  “Fit Foodie” Mareya Ibrahim led a complimentary Power up Yoga class.  Pitch the Press – one-hour event to experience presentations from a specially selected group of the most intriguing new products, services, and trends.  Andy Harris moderated the PR Bootcamp for Restaurants: In Memory of Fifi Chao, beloved restaurant critic and food writer for the OC Business Journal.

The tradeshow and conference started in 1936 are managed by Clarion UX www.clarionux.com and sponsored by the California Restaurant Association www.calrest.org. For more information, visit www.westernfoodexpo.com. The 2018 event co-located with Coffee Fest and Healthy Food Expo West, and attendees included access to all three events.