A family-owned business founded by Jim “Jimboy” Knudson, he debuted Jimboy’s Tacos in a small trailer in 1954. Jim introduced recipe his signature spiced ground beef taco a grilled stone-ground corn tortilla wrapped around crisp lettuce and freshly shredded cheese, then dusted with a liberal coating of grated parmesan cheese.
Knudson pioneered the taco in many ways, from selling tacos from a trailer in the mid-50’s at Kings Beach in Lake Tahoe, California to franchising while developing strong community roots along the way. “Tacos” were so new to the area- let along food trucks!- that Jim had to spell the “taco” out phonetically on the trailer so people could pronounce it. The story goes that Knudson was introduced to tacos at when a friend’s family made tacos for him at a dinner. He loved them so much, that he created his own American-style recipe for a taco.