A family-owned business founded by Jim “Jimboy” Knudson, he debuted Jimboy’s Tacos in a small trailer in 1954. Jim introduced recipe his signature spiced ground beef taco a grilled stone-ground corn tortilla wrapped around crisp lettuce and freshly shredded cheese, then dusted with a liberal coating of grated parmesan cheese.

Jim Boy Taco, which was first created in 19545, celebrates National Taco Day October 4, (photo courtesy of Jim Boy)
Knudson pioneered the taco in many ways, from selling tacos from a trailer in the mid-50’s at Kings Beach in Lake Tahoe, California to franchising while developing strong community roots along the way. “Tacos” were so new to the area- let along food trucks!- that Jim had to spell the “taco” out phonetically on the trailer so people could pronounce it. The story goes that Knudson was introduced to tacos at when a friend’s family made tacos for him at a dinner. He loved them so much, that he created his own American-style recipe for a taco.