New Refreshing, Cold-Pressed BEETOLOGY BEVERAGES – the Best
(Gerry Furth-Sides) The story here is none other than the new Kayco’s Beetology juice line as an extraordinary, original and perfectly packaged product.
Simply put, Beetology juices have to be tried to experience the essence of the beet juice flavor with none of the heaviness found in the juice of beets after cooking.
This is what the feeling is like drinking the juice.
It may fly in the face of common belief. Even my sophisticated food writer friends said, “ew” when I wanted to share the juices. The juices are pressed in Turkey and this included my “all things Turkey” aficionado writer-friend as well. Their loss.
As a lover of beets, but not the stain that comes with preparing them, I was excited to try Kayco’s Beetology, a new line of craft beverages made from one of nature’s untapped nutritional powerhouses, beets. They exceeded all expectations: refreshing, rich and with a wonderfully natural and clean taste – with no aftertaste. And, yes, I managed to spill a few tops on our white counter but mopped it up quickly.
All five varieties are 100% non-GMO, U.S.D.A. Certified Organic, and Certified Fair Trade. The 100% juice blends contain no preservatives, additives, artificial colors, or flavors. They are also non-soy, non-dairy, and certified kosher, making them perfect for anyone, any time.
The beets harmonize beautifully with other natural juices. Every curated Beetology blend packs a crisp, delicious punch that’s refreshing, nuanced, and not too sweet. Varieties include Beet + Lemon + Ginger, Beet + Veggie, Beet + Tropical Fruit, Beet + Berry, and Beet + Cherry.
Kayco even has a “Chief Beetologist”, Charles Herzog, who emphasized that the Beetology beverages five ingredients only – “nothing but organic, natural, cold-pressed juice”
The myriad benefits of beets are well-documented. Dense in nutrients and high in antioxidants, they help boost energy, aid in weight loss, support cleansing and detoxing, and have anti-inflammatory properties. They’re also known to improve blood flow and help lower blood pressure.
Clean foods with added health benefits are a top priority, including beets as an untapped nutritional powerhouse In WebMD about the benefits of beet juice, leading nutritionist Kathleen M. Zelman, MPH, RD, LD wrote, “Most lists of ‘super foods’ don’t include beetroot juice, but maybe they should.”
Herzog maintains the trend is here to stay. “Beetology is out to prove just how sweet and tasty this misunderstood root vegetable is. We farm the finest beets with the perfect level of sweetness (brix) because we think that beet juice should be both nutritious and delicious.
Launched in April, 2017, each 8.45 ounce bottle of Beetology is fresh, refrigerated, ready to grab-and-go at health food, specialty, grocery, and kosher food markets. Single serve retail bottles ($3.9) and can be found in the refrigerated product section.
Follow Beetology on FB (FACEBOOK.com/Mybeetology) and Instagram @beetology.