Project x Project’s PbP-LA Insider Success Story
(Gerry Furth-Sides) Project x Project’s PbP-LA evening was always one of my top three food events. It proved better than ever this year. The annual charity benefit continues to be exquisitely organized and presented. All proceeds benefit a single different charity each year.
Planning is key. With Delhi Belly in Alhambra, the planning committee visited the restaurant to become acquainted with Chef Sagar Ghosh and his food. Delhi Belly (@delhibellyla was a presenter in the VIP section on the upstairs level.
Project x Project planning board attention to detail is with every step. The Malai Mascarpone chicken kabobs are prepped in the kitchen and grilled over a fire on-site.
Meanwhile on the first level below, guests mingled, watched live entertainment and presentations and wandered among two rows of vendors. Samplings included traditional and cutting edge food and both non-alcoholic drinks like boba) and spirits.
Vendors in the VIP exclusive section also included long-time Long Beach stalwart, Cave Prime Steak, Long Beach (@thecavesteak). The short rib was melt-in-the-mouth over a firm but creamy polenta. The booth was at the far end of the row of vendors to draw people to the back. The strategy was to place The Cave at the far end of the row so that the fragrant live cooking attracted guests. It worked.
Maker’s Mark (Amakersmark; Matchako (@drinkmatchako; Sans @sanandwolvesbakeshop ; Sunmerry Bakery (@sunmerryus); Thai Farmhouse (@thaifarmhouse and Simonette Restaurant @simonetterestaurant.
Stars on the first General Admission level, including Cafe Dulce, are written up in //localfoodeater.com/exquisite-project-x-projects-asian-pbp-la-benefit/ They included artisans who are just now setting up brick and mortar place, such as the truly marvelous authentic French, Maison Matho (@maisonmatho), shown below
(@eastsidecheesecakes); Emporium Thai ( @emporiumthai); Flurr Ice (@fluffice); Gogo’s Tacos (@gogostacosla); Hummy Soju Seltzer (@drinkhummy); Intercrew (@intercrewla); Jack Daniel’s (@jackdaniels_us); Kazunori (@ kazunori); Kirin Ichiban (@kirinichibanusa); Le Cou @lecoupe_friedchicken); Loose Leaf Boba (@looseleafboba);
Gem offered a dish right out of the current Asian holiday news of: Salted Egg Yolk Paste as the answer to parmesan cheese. And it does taste exactly like it!
Eveleigh (@theeveleigh and trendy Kato Restaurant (@katorestaurant), shown below also presented.
Other presenters included: Maker’s Mark, @makersmark; Makku & Soku, @drinkmakku; Nep Cafe + Gem Dining, @nep.cafe, @gemdining; Paderia, @paderiabakehouse; Salt & Straw, @saltandstraw; Santuari, @santuarila; Sanzo, @drinksanzo; Sunright Tea Studio, @sunrightteastudio.socal, @sunrightteastudio; Tasty Food 626; Teremana Tequila, @teremana; Top Tep, @toptep.popup; Wanderlust, @wanderlustcreamery; Wildwonder, @drinkwildwonder; The X Pot, @chubbycattle, @nikuxla; Yoju, @sipyoju, and Papille Gustative, @papillegustativela, below, with a healthy, refreshing cod liver salad.
The formal evening of luxurious indulgences is designed to raise awareness of Project x Project on a local and national level, primarily its mission to develop leaders through innovative philanthropy. The charity fundraiser, PbP is the perfect backdrop while guests enjoy sampling signature dishes, participate in a silent auction, and attend the highly celebrated after-party.
PbP-LA guests include guests from nonprofit organizations, elected officials, community influencers, and professionals from various industries to learn more about our 2023 campaign theme of Education Access and our beneficiary partner.
Proceeds fro Project by Project (PbP) 2023 benefit Hope Community Services to continue youth and senior programs. Founded in 1995, Hope Community Services, located in Orange County, has been instrumental in supporting the Vietnamese community by delivering educational programs, including youth summer camps, after-school tutoring, and senior English Second Language classes. PbP-LA looks forward to contributing to HOPE’s mission as they build pathways so that Vietnamese Americans and the AAPI community can not only survive but thrive in our beautiful nation.