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La Victoria Celebrates 100 Years of Salsa this 2017 Summer

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(Gerry Furth-Sides, all photos are courtesy of LA VICTORIA) Jarred salsa celebrates its 100 year anniversary this year.  As the makers of  LA VICTORIA® point out.  For a little context, sliced bread wasn’t invented until 1928.  And the company boasts that it them  to thank for helping spice up every #TacoTuesday ever since.

To celebrate 100 years of loyal and loving salsa connoisseurs, the LA VICTORIA® brand hosted dinner four parties in the spring and summer to commemorate its 100th anniversary.

The modern West Coast-inspired dinner parties in historical locations, hitting Los Angeles, San Diego, San Francisco and Portland, where they partnered with local chefs, artists and musicians to pay homage to its Mexican heritage and the modern West Coast lifestyle.

The makers of  LA VICTORIA® took to the local arts community and gave away a total of $40,000 to local artists throughout its hosted art contests in San Diego, Los Angeles, San Francisco and Portland.



LA VICTORIA’s ethnic roots come from Mexico. The current recipe used by LA VICTORIA for its Salsa Brava actually is the original recipe the La Baca family brought with them from their native land in Mexico in 1917.  The family and the recipe gained fame as the first-ever jarred salsa in the United States.

Those same tomatoes have been grown in the fields of California’s Central Valley ever since 1917.  That’s when the La Bacas family first introduced the world to LA VICTORIA® SALSA BRAVA® Hot Sauce, the original recipe they brought with them from their native land in Mexico.

In 1955, the family extended their mission to create and share the very best new flavor ideas with our new neighbors in southern California. On the label of each new flavor,  the company introduced the industry’s first “heat thermometer” to help customers find just the right amount of spiciness to their liking. The same thermometer can be used today on a whole new family of rich and refreshing flavors.

And in 1998- The US Department of Agriculture declared salsa a vegetable!







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Gerry Furth-Sides

Gerry Furth-Sides

Content Editor/Columnist

Photo-journalist Gerry Furth-Sides has been covering the ethnic and American culinary scene in California since it first came into prominence 25 years ago.