Meet the Hatch Chile “On Fire” at Market Events (Schedule Here!)

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(Gerry Furth-Sides) HATCH CHILE is here, and only for six weeks.   And they MUST be from Hatch, NM.   It is the altitude in this southern New Mexican area that infuses the unique characteristic, cold at night and hot in the daytime.  Like mesquite in the 80’s, New Mexican cooks have known about them for years.  In fact, the Hatch Chile festival is the biggest in the world, even bigger than the Gilroy garlic festival.

Hatch Chile

Hatch Chile roasting – schedule below!

What makes them so special is that they taste and feel like the sun’s rays in New Mexico – with a little bit of the “Sangre de Cristo” (Blood of Christ” Mountain light at sundown thrown in.)  The heat but tingly, well after you eat them, but not prickly at all.  Perfection in both savory and sweet bites.  The sweetness comes from roasting the thick skins, which peel right off.  The sweet onions grown in Hatch are also sweeter, more delicate and more refined than any other on earth.

salad

HATCH sweet onion& sausage, fennel, Melissa’s champagne grapes, chopped apricot and Roquefort salad.

This six-week season,  they are as “hot” as the temperatures of the grills they are roasted in thee days.  Thousands of people pile into their SUV’s or at least a car with a trunk big enough to bring 25-pound roasted bags – bags-  back for the year, to  the annual Labor Day roasting festival in Hatch, New Mexico attracts thousands of people to the roastings – and to the shops which feature everything “Hatch chile”.  And Southern California markets are not far behind.  Costco even carries the sausage so you know the item has gone mainstream.

HATCH CHILE

Bristol Farms imaginative HATCH CHILE 2018 bites

Robert Schueller of Melissa’s Produce enthuses, the first few years we delivered a couple of cases day, now up to 100 cases.  Melissa’s Hatch Chile cookbook remains their most popular seller.

2018 Southern California Hatch Chile Roasting Schedule

 

Friday 8/31/2018

Gelson’s #16,  4520 Van Nuys Blvd Sherman Oaks, Ca 91403, 3 pm – 7 pm

Watch for the signs announcement HATCH CHILE events!

This is a BIG deal – everyone in the store has a HATCH shirt on!

SATURDAY 9/1/2018

Pavilions, 1101 Pacific Coast Hwy, Seal Beach, Ca 90740  8 am – 5 pm

Northgate #9, 230 N. Harbor Blvd Santa Ana, Ca 92703 7 am – 2 pm

Pavilions,  1101 Pacific Coast Hwy, Seal Beach, Ca 90740 8 am- 5 pm

Gelson’s #21,  6255 E. 2nd St Long Beach, Ca 90803  11 am- 3 pm

Gelson’s #22  2725 Hyperion Ave Silverlake, Ca 90027 11 am -3 pm

Gelson’s #33  30922 Pacific Coast Hwy, Laguna Beach, Ca 92651   11 am- 3 pm

Gelson’s # 30731 Gateway Place Rancho Mission Viejo, Ca 92694 11 am- 3 pm

Bristol Farms #7, 810 Avocado Ave Newport Beach, Ca 92660, 8 am- 2 pm

Bristol Farms, 606 Fair Oaks Ave, So. Pasadena, Ca 91030, 8 am- 2pm

chile

Signage is the only way to tell how “hot” a chile is!

chile

The colors of MILD to HOT are the same!

FRIDAY 9/7/2018

Gelson’s #29, 2627 Lincoln Blvd Santa Monica, Ca 90405, 3 pm – 7 pm

Melissa’s HATCH CHILE tamale kits and cookbooks are usually on sale near the chiles

SATURDAY 9/8/2018

Gelson’s #1924 Monarch Bay Plaza Dana Point, Ca 92629, 11 am – 3 pm

Gelson’s #27, 2707 Via de la Valle Del Mar, Ca 92629, 11 am – 3 pm

Gelson’s #267660 El Camino Real Carlsbad, Ca 92009, 11 am – 3 pm

Gelson’s #30730 Turquoise St San Diego, Ca 92109, 11 am – 3 pm

Bristol Farms #1973101 Country Club Dr. Palm Desert, Ca 92260, 8 am – 2 pm

Bristol Farms #213105 Wilshire Blvd Santa Monica, Ca 90403, 8 am – 2 pm

Zapien’s Salsa Grill6702 Rosemead Blvd Pico Rivera, Ca 90660, 8 am – 2 pm

SATURDAY 9/15/18

Smart & Final #388, 1401 E Katella Ave, Orange, Ca 92867, 10 am – 2 pm


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