Project x Project’s PbP-LA Insider Success Story

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(Gerry Furth-Sides) Project x Project’s PbP-LA evening was always one of my top three food events. It proved better than ever this year. The annual charity benefit continues to be exquisitely organized and presented. All proceeds benefit a single different charity each year.

The Project x Project Planning Committee board at Project x Project’s PbP 2023, and getting ready at Delhi Belly, Alhambra

Planning is key. With Delhi Belly in Alhambra, the planning committee visited the restaurant to become acquainted with Chef Sagar Ghosh and his food. Delhi Belly (@delhibellyla was a presenter in the VIP section on the upstairs level.

Board members planning meeting for PbP by Project by Project 2023 at Delhi Belly
Tried ahead of time, the Chef Sagar Ghosh’s panipuri – tamarind juice to pour in potato mash-filled semolina balls at Project x Project’s PbP 20
Tried ahead of time, the Chef Sagar Ghosh’s panipuri by the project x Project PbP board member members at Delhi Belly
Delhi Belly’s surprised and pleased guest at Project x Project’s PbP 2023

Project x Project planning board attention to detail is with every step. The Malai Mascarpone chicken kabobs are prepped in the kitchen and grilled over a fire on-site.

Board Member Kevin Wang helps Chef Sagar Ghosh, Delhi Belly, set up at Project x Project’s PbP-LA 2023

Meanwhile on the first level below, guests mingled, watched live entertainment and presentations and wandered among two rows of vendors. Samplings included traditional and cutting edge food and both non-alcoholic drinks like boba) and spirits.

The PbP event main level with double rows of vendors to the right, a stage front and center and an upstairs VIP section.

Vendors in the VIP exclusive section also included long-time Long Beach stalwart, Cave Prime Steak, Long Beach (@thecavesteak). The short rib was melt-in-the-mouth over a firm but creamy polenta. The booth was at the far end of the row of vendors to draw people to the back. The strategy was to place The Cave at the far end of the row so that the fragrant live cooking attracted guests. It worked.

A full meal from Cave Prime Steak, Long Beach (@thecavesteak) — with creme brulee for dessert — with smiles
A full meal from Cave Prime Steak, Long Beach (@thecavesteak) — with creme brulee for dessert — with smiles

Maker’s Mark (Amakersmark; Matchako (@drinkmatchako; Sans @sanandwolvesbakeshop ; Sunmerry Bakery (@sunmerryus); Thai Farmhouse (@thaifarmhouse and Simonette Restaurant @simonetterestaurant.

Thai Farmhouse Kitchen’s elaborate table at Project x Projects PbP 2023
Thai Farmhouse Kitchen’s elaborate table at Project x Projects PbP 2023

Stars on the first General Admission level, including Cafe Dulce, are written up in //localfoodeater.com/exquisite-project-x-projects-asian-pbp-la-benefit/ They included artisans who are just now setting up brick and mortar place, such as the truly marvelous authentic French, Maison Matho (@maisonmatho), shown below

Authentic, scrumptious French sandwiches at new Maison Matho (@maisonmatho, Project x Project’s PbP 2023

(@eastsidecheesecakes); Emporium Thai ( @emporiumthai); Flurr Ice (@fluffice); Gogo’s Tacos (@gogostacosla); Hummy Soju Seltzer (@drinkhummy); Intercrew (@intercrewla); Jack Daniel’s (@jackdaniels_us); Kazunori (@ kazunori); Kirin Ichiban (@kirinichibanusa); Le Cou @lecoupe_friedchicken); Loose Leaf Boba (@looseleafboba);

626 Hospitality at Project x Project’s PbP 2023
626 Hospitality at Project x Project’s PbP 2023

Gem offered a dish right out of the current Asian holiday news of: Salted Egg Yolk Paste as the answer to parmesan cheese. And it does taste exactly like it!

Gem with a newsmaker Salted Egg Yolk Paste with Shrimp at Project x Project’s PbP 2023

Eveleigh (@theeveleigh and trendy Kato Restaurant (@katorestaurant), shown below also presented.

trendy Kato Restaurant (@katorestaurant), Project x Project’s PbP 2023

Other presenters included: Maker’s Mark, @makersmark; Makku & Soku, @drinkmakku; Nep Cafe + Gem Dining, @nep.cafe, @gemdining; Paderia, @paderiabakehouse; Salt & Straw, @saltandstraw; Santuari, @santuarila; Sanzo, @drinksanzo; Sunright Tea Studio, @sunrightteastudio.socal, @sunrightteastudio; Tasty Food 626; Teremana Tequila, @teremana; Top Tep, @toptep.popup; Wanderlust, @wanderlustcreamery; Wildwonder, @drinkwildwonder; The X Pot, @chubbycattle, @nikuxla; Yoju, @sipyoju, and Papille Gustative, @papillegustativela, below, with a healthy, refreshing cod liver salad.

Papille Gustative, @papillegustativela at Project x Project’s PbP 2023

The formal evening of luxurious indulgences is designed to raise awareness of Project x Project on a local and national level, primarily its mission to develop leaders through innovative philanthropy. The charity fundraiser, PbP is the perfect backdrop while guests enjoy sampling signature dishes, participate in a silent auction, and attend the highly celebrated after-party.

Guests enjoying a leisurely, delicious, productive evening at Project x Project’s PbP 2023

PbP-LA guests include guests from nonprofit organizations, elected officials, community influencers, and professionals from various industries to learn more about our 2023 campaign theme of Education Access and our beneficiary partner. 

Angma at Project x Project’s PbP 2023

Proceeds fro Project by Project (PbP) 2023 benefit Hope Community Services to continue youth and senior programs. Founded in 1995, Hope Community Services, located in Orange County, has been instrumental in supporting the Vietnamese community by delivering educational programs, including youth summer camps, after-school tutoring, and senior English Second Language classes. PbP-LA looks forward to contributing to HOPE’s mission as they build pathways so that Vietnamese Americans and the AAPI community can not only survive but thrive in our beautiful nation. 

Maker’s Mark Old Fashioned Cocktails at Project x Project’s PbP 2023

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