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Umami Burger Makes “The impossible” Happen with Jaden Smith

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(Gerry Furth-Sides) We’ve had Adam Fleishman’s business card filed almost since Umami burst onto the scene, as a reminder of his personal  invite to Umami Burger and an interview.  We didn’t realize at the time that this enthusiastic, approachable guy was the owner-creator.
Thank you, Umami Burger’s “Jaden’s Impossible Trio” charity campaign to finally experience not only why his quality, well-thought-out food, but the extraordinary service and inviting restaurant decor has catapulted Umami to fame.
Umami’s hospitality extended to a face-off between the Impossible Burger trio (left) and the manly burger Manly Burger of house beer-cheddar cheese, bacon lardons, smoked-salt onion strings, Umami ketchup, mustard spread!
We found the two “ju-st about” equal in taste,  texture and mouth feel with the impossible burger  an entirely satisfactory, sustainable choice.

 And accolades for Umami Burger’s latest limited time Artist series collaboration to launch the Impossible Burger nationwide, with Jaden’s Impossible Trio in partnership with Jaden Smith. http://localfoodeater.com/cindy-crawfords-new-mexican-inspired-casa-burger-umami-burger-art-series/
The sliders include (left to right) the “impossible slider” patty, caramelized onions, American cheese, miso-mustard, house spread, dill pickles, lettuce and tomato.
The “korean BBQ slider” features both gochujang glaze and Korean ketchup (which contains gochujang), as well as caramelized kimchi, sesame aioli and scallion-cilantro salad. The subtle, smooth kick from the sesame aioli and the kimchi lends distinctive and appealing flavor.  The Gochujang (red chili paste) adds more layers, from long-term fermentation  in earthenware on an elevated platform.
Smoked onion strings adds intrigue to the Japanese inspired “u-bbq slider”.   Here, an “impossible patty” is layered with American cheese, Umami BBQ sauce, tempura serranos, smoked onion strings.

Jaden and mom, Jada Pinkett Smith, at the launch.

Umami Burger offers the exclusive Impossible slider trio ($15) through 2017, with $1 from each sale donated to the American Red Cross in support of hurricane relief efforts.

Joe, serving us up individual ” TRIOs”

The Impossible Burger is touted as the world’s only burger that “looks, handles, smells, cooks, and tastes like ground beef from cows – but is made entirely from plants.
 Impossible Foods in Redwood City invented and makes the nutritious meat and dairy products  — with a much smaller environmental footprint than meat from animals: 95% less land; 74% less water and 87% lower greenhouse gas emissions.
Impossible burgers are made from simple, all-natural ingredients such as wheat, coconut oil, and potatoes. 
The team discovered that heme is “the magic ingredient” that makes meat smell, sizzle, bleed, and taste gloriously meaty — yet remains sustainable.  Heme is a basic building block of life on Earth, including plants.
Even the condiments and pickles are carefully thought out. For a dissection of an Umami Burger, please see:  https://www.eater.com/2013/4/18/6450109/anatomy-of-an-icon-the-original-umami-burger

Our satisfying meal was completed with staff favorites, Thin Cut (signature) French Fries and Cheesy Tator Tots. 
Hostess Emma, happily giving us instructions to the door — for the third time!

Congenial manager,  Behan Petrossian, offers Jaden’s JUST WATER,  available only at The Grove and Japan locations.


Umami Burger, 189 The Grove, Los Angeles, CA  90036, (323) 954-8626.  For information and details on locations and hours, please  see The Original Umami Burger • Umami Burger

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Gerry Furth-Sides

Gerry Furth-Sides

Content Editor/Columnist

Photo-journalist Gerry Furth-Sides has been covering the ethnic and American culinary scene in California since it first came into prominence 25 years ago.